Jo Deakin x By Meloo Special Edition Mug
Slow down and sip from our brand new Jo Deakin x By Meloo special edition mug.
This English fine bone china mug features a sunshine-filled snippet from a beach scene that was hand drawn by Melissa, the talented Illustrator behind By Meloo, exclusively for the Jo Deakin x By Meloo collaboration.
Bringing together 2 British, female led brands that share an appreciation for life's little moments of joy, this collaboration provides this special edition mug, and a new beach themed print from By Meloo (available to purchase on the By Meloo website).
Both items fuse together By Meloo’s passion for capturing moments that make you smile, with the “slow down and sip” philosophy that we live by here at Jo Deakin. If you look closely at the beach scene, you'll see there is a couple slowing down to sip their tea on a sunlounger. Look out for characters slowing down to swim, sunbathe, sail, and of course, enjoy a slice of watermelon.
Some of our bespoke Jo Deakin design patterns can be found in parasols and swimsuits, and to make the collaboration even more special and unique, the 4 figures at the front of the watermelon queue are me and my family!
As is the case with all our tableware, this special edition mug is crafted at The Potteries in Stoke on Trent and showcases the very best British skills of manufacturing fine bone china.
The mug size is generous and provides the perfect comforting cup to “slow down and sip” from. It is made of the finest quality bone china which not only achieves the best overall look and feel, but also keeps your brews warmer for longer.
To shop the full beach scene print at By Meloo, please Click Here.
The Story behind the Jo Deakin x By Meloo Collaboration...
I first met Melissa at a friend’s dinner party, where we discovered our mutual love of watermelons!! We had a deep-dive conversation into running small businesses and found that we have similar inspirations, as well as a shared love for creativity and appreciation for British-made quality.
After discovering so many synergies in both our brand values and our colourful approach to design, talks of a collaboration were soon underway...
At the time, much of Melissa’s work was centred around beach behaviour, and her fascination with ice cream culture – in particular, ice cream queues. Given that our very first conversation had been about our mutual love of watermelons, the idea of a watermelon queue was agreed as the theme for the collaboration, and the mug would feature the characters winding around it.
The By Meloo portfolio is filled with illustrations that celebrate the little moments in life that make you smile. At Jo Deakin, that’s all about taking time to “slow down and sip”. Inspired by this, Melissa created an illustration featuring lots of happy “slow down” moments.
Taking the watermelon queue from the full illustration, my usual team at The Potteries in Stoke on Trent have skilfully crafted the special edition mug from the finest quality English bone china. Together with the print, which is meticulously handmade in the UK, Melissa and I are so proud to have created two entirely English pieces from start to finish.
The sense of collaboration has run through everything, from the initial idea and design, right the way through to the launch of both the mug and print together.
