About Jo Deakin

Slow down and Sip...

In our world, life is fast and often very demanding.  The exclusive Jo Deakin collection is inspired by my strong belief in the importance of taking a moment to slow down and sip - from beautifully crafted, fine bone china. 

Whether you're on your own or with friends, taking time out to have a stylish cup of what you love comforts, soothes and feeds the soul.  The Jo Deakin range has been thoughtfully conceived so that the designs can be mixed and matched to suit your taste, personality and mood.  I hope you enjoy creating your collection! 


The process of putting on the kettle or the coffee machine gives us a chance to rest our minds.  To rejuvenate and revitalise ourselves.  Fixing ourselves - and others - a warming brew forces us to walk away from the daily grind and catch our breath. 

To me, the question of which mug or cup and saucer to use is a crucial part of this process.  I believe that comforting drinks taste better in fine bone china.  I believe it matters what that china looks like on the table, how it feels to use and what it means to share with others.  I want style, quality and choice to be on offer every time you go to your cupboard.

I hope this spirited range captures your attention and enables you to create an upbeat, fine bone china collection unlike any other.  Have fun with it!