It is finally time to take an exclusive look at our brand new Balance Collection.
In our fast-paced, busy lives, it can be hard to take the time to find moments to ourselves. The Balance Collection is designed to inspire those simple, comforting moments to create a daily ritual that will enliven the senses and deliver joy and wellbeing.
We are so excited to finally introduce you to our exclusive first look at the new mugs, cups and saucers and our very first teapot. We really hope this new collection helps to lift your spirits and transport you to some bright days ahead.
The Balance concept as a new collection came from some welcome rest-bite over 15 months ago, before Covid was a real threat to us and our lives as we knew it. My husband and I travelled to Oman for a short stay at the incredible Zighy Bay. We were so lucky to have that time where we were able to stop, rest and restore from the 1,000MPH lives we were living. We spent time together, walking, reading and for me, do a lot of designing from our little terrace.
It was a chance to reset and find a balance, to think about priorities and what really matters. Having the time to reflect always makes me think about how important making time for ourselves really is. In this fast pace of life we live in (even in Covid times, there has always been a deadline of some sort) people often don't allow themselves a moment to stop and rest, even for however long it takes to make and drink our favourite warm cuppa.
Since the last 14 months have played out, I have felt so strongly that my belief in the importance of making moments to reset and Balance ourselves has become even more important to try to factor into our days in whichever way we can.
We have seen the importance of our homes come back into the forefront of so many people's priorities, as the roof over our heads became an even safer, more sacred and treasured environment to spend so much of our time.
It has been fascinating to me to see that althought the world has shifted in an unprecedented and unexpected way, the need for simple, comforting moments has remained a solid, positive and much needed daily ritual. Face to face coffee turned to Zoom Chat coffee, afternoon tea parties were switched to facetime, but the mighty mug has remained a pillar of British culture.
It has solidified my believe in the work we try to do here at Jo D, to provide you with the best quality fine bone china products available for you to enjoy your beloved and cherished quiet moments. We strive to bring you style, quality, choice and a little bit of luxury on a daily basis, because we truly believe every person deserves a moment of bliss in this crazy world we live in.
Our products are proudly designed, produced, manufactured, decorated and delivered all within a 65 mile radius. The factory we use in Stoke on Trent is of the highest quality producing craftship and luxurious fine bone china and we have developed a very close working relationship to strive and provide only the finest quality products to our incredibly important customer base.
By shopping with us, you are supporting British jobs and British manufacturing, something that is one of the most important pillars within our brand. Your loyalty and valued custom means the absolute world to us and I am so excited for you to see what we have been working on over the last year or so.
I really hope you like the new products, I cannot wait hear your feedback, do get in touch to let us know what you think!
Read on for a little snippet of the ideas behind each new pattern...
The Peacock symbolises so many things, from rejuvenation and beauty to integrity and kindness, so it was only a matter of time before our signature Jo D mascot made it onto one of our products.
Taking inspiration from a trip to Oman, Zighy is a bold and contemporary design sparked by the patterns and sunsets at early evening light falling on the wonderous mountain landscape of the the Arabian Peninsula.
Inspired by the Art Deco era and style, The Gatsby collection combines sophisticated geometric patterns with a pinch of Jo Deakin flare.